ABOUT

I'm an expert planner, an obsessive decorator, and a type-A perfectionist.

My hope is to help get your life a little more organized and a whole lot prettier whether it's moving into your dorm room, getting your first apartment, or decorating your home.

I'm your newest go-to girlfriend inspiring you through the prettiest and ugliest times of this crazy life.

MEET THE TEAM:

Let me tell you, BSL would not survive without this insanely talented team. They keep everything running smoothly and make it the place that over 1,000,000 people come to monthly. They are amazing workers and I could not imagine what By Sophia Lee would be like without them!

Sarah - Head of Operations + Digital Content Strategist (and who whips Sophia into shape)

Sarah oversees the By Sophia Lee operation and makes sure things are ~actually~ getting done. While Sophia spews creative ideas everywhere, Sarah is the one who takes those ideas and actually makes them happen. From managing our affiliate programs, organizing our calendar, implementing appropriate SEO strategies into our content, and leading our ad campaigns, she keeps it all together with a smile on her face. Sarah makes sure that we are running the business as efficiently as possible so that we can get the best resources out to our readers. If it's something I am doing, you can 100% guarantee that Sarah is doing it right besides me. 

Graduating from University of Wisconsin-Madison with a degree in marketing and digital studies, she is one big deal here at By Sophia Lee.

Shelby -Managing Editor, Branded Content

(aka trend finder, everyone's main chick, and book lover, all in one) 

Shelby is going to be a senior at University of Wisconsin-Madison majoring in Retail + Consumer Behavior making her the perfect person to find all the newest + coolest trends from apartment decorating to the best gifts to buy for your sister. We can always count on Shelby for sending us a perfectly curated Pinterest picture where we want every.single.thing in it. Shelby is insanely organized (I mean, she wakes up at 5:00am every morning) and always has her cute BSL planner perfectly time-blocked and color-coded. Whenever our energy is low or we just need a good laugh, we always know that Shelby is the perfect person to go to. 

Oh, also, if Sophia ever needs advice on if she looks good or not in a photo, she knows Shelby will be 100% honest with her. 

Charli - Lead Content Creator (aka queen of keeping us young + filling us in on all the new trendy things college students are doing)

Charli is a sophomore at University of Alabama majoring in interior design with a minor in business at the honors college. She also is an active member of Zeta Tau Alpha (zeta baby).

Charli creates and plans all the content over here at BSL and makes sure BSL can help any reader that comes (and makes sure it looks good too). The rest of the team basically lives through Charli at college and loves her carefree attitude. Charli is known for her impressive ability to sleep in and her funny personality that always makes us laugh. 

Hannah - SEO Writer & Social Creative Assistant (aka the visionary and graphic design queen) 

Hannah is going to be a sophomore at the University of California - San Diego, thinking she want to major in marketing (but may be changing that). We always say that Hannah just ~gets it~ because she has such a good eye for design and finding some really cute products (Sophia approved )

Hannah helps create college and apartment content over here at BSL and helps our readers know the newest trends for dorm + college life. She also is consistently in the know on the newest Instagram and TikTok trends. Hannah is always in the best spirits, and no matter what, has a smile on her face which is one of the many reasons we love her! 

Izzy - Email Marketing Strategist (aka our go-to girl for writing and our team therapist)

Izzy is the newest member to the BSL team and we didn't know we were incomplete until she came on board! She is a graduate student at Mount Mary University and is studying to become a therapist (she knows what to do when we can feel the stress in the air ). She is our email queen and we are so lucky to have her! 

Izzy helps with all things email (which is a lot). She's also in-office so we are so lucky to be able to see her every single week! We love Izzy's positive energy and the fact that she loves our little town just as much as we do

This team is what keeps BSL running + I am SO proud of this insanely smart (girlboss) team we've created.